I’ve had the pleasure of getting to know a lot of IFB members on behalf of my fashion blog, Clutch22.com. However, only a few of you know what I do for my day job – I’m a Public Relations specialist for one of the largest private firms in the world. Having experienced both sides of the spectrum, I wanted to share some knowledge with IFB on how working with PR can lead to cool opportunities for your blog.
Many of us receive multiple emails from Public Relations people on a daily basis; many of them read like this:
I am a big fan of your blog and think you should write about this new product I represent…”
Translation: “This email has been blasted out to hundreds like you. I don’t have time to visit your blog and find out your name and therefore, don’t really know if I like your blog since I’ve never been.”
While this has grown to become a huge annoyance for most of us, it only represents one form of PR (the worst in my opinion). We’re in the middle of New York Fashion Week – who do you think manages the media invites and guest lists? More often than not, it’s a PR person. We’ll go over some of the other benefits later.
First and foremost, here are a few tips on how to build relationships with PR people without losing your voice.
I asked Christine Perkett, CEO of PerkettPR and active Tweeter (@MissusP) to weigh in on what IFBers can do to build better relationships – “…the more we respect and know them, the more we are going to be sure to only come to them with quality information, resources and questions…Social media – especially Twitter – is certainly making this much easier.”
What’s in it for you?
Photo credit: dew_wipe via Flickr
IFB Member Dina of Eye4Style (does PR for a Vivienne Tam, Bluefly and others) and said it well with, “For bloggers, working with PR contacts is essential as they can provide access – not just to products or samples but more importantly to information, designers and events (including NYFW!). That access can bring new life to your site in terms of content. And as we all know, great content is the most essential building block when it comes to traffic, authority or ad dollars.”
Stay tuned for more PR stories. What do you want to know more about?