Evolving Influence
Evolving Influence
Date: February 15, 2010
Time: Conference 10:00am-6:00pm
Couturious Cocktail Pary 6:30pm-8:30pm
Place: Helen Mills Theater, 137-139 West 26th Street (between 6th and 7th Avenues), New York City
In 2009, fashion bloggers came under the media spotlight. Our readership has grown and our influence has expanded to the point where high-profile brands increasingly seek us out. We’ve expanded the possibilities of online conversation well beyond anyone’s imagination. So what next? How do we handle success? IFB — with the help of American Express, G-Star RAW and ModCloth — is proud to present EVOLVING INFLUENCE, a conference for fashion bloggers to discuss where we go from here.
Register for Evolving Influence
Fashion Blog Marketing Workshop
10 a.m. – 11 a.m.
Learn how the pros promote their sites. The experts will guide you through various strategies to build your readership including:
• Branding
• Community building
• Search engine optimization and link building
• Networking
Corinne Leigh -Threadbanger | Erika Miller – Elle.com | Pamela Castillo- Market Publique | Nichelle Pace – StyleMom | Melody Biringer – The CRAVE Company. With Influential Blog Presentation from YM Ousley Signature9.
Moderated by Jordana Bruner
The Business of Blogging
1 p.m. – 2 p.m.
People say, “Do what you love.” Do you love blogging so much that you’re ready to go from hobby to career? In this panel — brought to you by Style Coalition — you’ll get expert advice on the business of blogging from those who’ve made careers in the blogosphere, as well as those who work with bloggers on a daily basis. They’ll cover:
• The future of blog monetization
• Working with companies
• Ads, product endorsements and sponsored posts
• Federal Trade Commission guidelines and their effects on the blogosphere
Gala Darling-iCiNG | Lauren Dimet Waters – Second City Style | Dina Fierro – Eye4Style, Attention! | Aubree Nichols-Urban Signals | Nana Ekua Brew-Hammond- BlueFly.com
Moderated by Yuli Ziv
Navigating Blog Ethics
3 p.m. – 4 p.m.
Is blogging really the “Wild West?” You hear stories of freebies, corporate seeding, unethical bloggers… you’re trying to be good, but what does this all mean? Get the scoop on ethics, lessons learned and how bloggers cope in the ever-changing media landscape.
• Creating original content
• Maintaining editorial integrity in an increasingly corporate space.
• Should journalism’s code of ethics apply to blogging?
• Fact finding, sourcing and crediting
• The ethics behind the Federal Trade Commission ruling… is it necessary?
Imran Amed - Business of Fashion | Diane Pernet – A Shaded View on Fashion | Jessica Schroeder – What I Wore | Gina Garrubbo, EVP – Blogher | Mary Scherpe - Stil in Berlin | Clark Hoyt - Public Editor, New York Times
Moderated by Wendy Brandes
The Future of Fashion Blogging
5 p.m. – 6 p.m.
Getting past the hype … Many of today’s great fashion bloggers started out with a passion and an obsessive nature. Now, some are them are seated front row and featured in the press. Do the news stories give a distorted view of “overnight” success? What happens tomorrow? Discussion topics include:
• How has blogging changed our lives?
• The blogging hype … is it good for our community? for our blogs?
• Professional vs. personal blogger
• Staying inspired in the long run
Susie Bubble - Style Bubble/Dazed Digital | Tavi Gevinson – Style Rookie | Bryanboy | Phil Oh – Street Peeper | Britt Aboutaleb & Lauren Sherman – Fashionista.com
Moderated by Jennine Tamm Jacob
Register for Evolving Influence
Suggested donation is $20 a person. Donations will be used to help cover the costs of this event. Remaining funds will be allocated to improving the IFB website to benefit the blogging community. Your generosity is appreciated!
Image courtesy of Saga Sig
If you're a fashion blogger, we'd love for you to join our community join IFB
Entries(RSS)
Wow so many fabulous names and brands on the agenda! I have a feeling I might lose my voice for sure after this event! Can’t wait to see everyone and a HUGE THANK YOU, Jennine, for bringing us all together for this awesome event!
I may actually make it this time! No more misses for me.
See you there
Poochie
I just registered!! I’m so excited! Thanks Jennine for putting this together!
Great idea but wondering why in the world it’s being scheduled during fashion week?!?
I see some friends on the panel and moderators list… And some new names as well! So excited about this. It’s too good to miss!
wow, this is amazing, how all your work has lead to such a great event! If there is another one nearer to me I will be there…x
Being on the West coast and having a day job, still, is killing me! I sooo wish I could be there. Any way it’s going to be streamed? Available for download? I’ll pay.
This looks fantastic!! I can’t wait to go!
Ah, I have school and work but I am soooo trying to clear my scheddy for this!
Wouldn’t miss it!!
Now that’s worth jumping on a plane for, thanks so much Jenine! x
I could not be MORE excited!! Thank you thank you! Amazing list of panelists.
xo
this does look amazing! like others suggested, i would pay to download the transcript/video afterwards! or what if you did a mini-tour and stopped in boston? hehe..
Wow I really want to come. It’s on Presidents day isn’t it? I think I have the day off…
This is so wonderful — Just the people I would so love to meet but…. What about all the Fashion Week shows I have to sacrifice ??? Why did you choose the middle of fashion week? Is there a half day registration? Maybe I could do that -
This is probably a silly question but minors may rsvp, right? Also, I’m not from the area so any suggestions as to how to kill the hour in between each panel?
Now I wish I were coming to New York Fashion Week! Will the different seminars be podcast?
I feel so sad that I wouldn’t be able to be there:( I hope it will be streamed
Please PLEASE STREAM!!!!!
I really want to go! Re open registration too please!
Just registered TWICE & donated and still not receiving a conf. email after 24 hours…something’s up!
I have registered 2 times & donated and still not receiving a conf. email after 24 hours. And I do not see the list on the site. Can you please let me know who is on the list?
Hey guys…just chiming in since Jennine is super slammed with event planning. Stay tuned for email confirmations, etc. We are looking into a few ways to add more space for people that are on waiting list…spread the word about donations and maybe we can make it happen!! Thanks for being patient!
Oh and for those who cannot attend in person…we’ve been looking into streaming options.
Streaming would be amazing! Especially if space is limited.
Great job guys!!!
This is great!..i’m liking the 1-4pm time slots…
I wish I were able to attend! Thank you Jennine and everyone for putting their best efforts forward to show how savvy and influential bloggers who are dedicated to their craft are.
I sooooo wish I weren’t halfway down the east coast because I would absolutely love to come to this. I would also be willing to make the suggested donation for a podcast. I know it’s not easy to organize streaming audio/video (and it would be nice to watch at my convenience later), so a podcast made available within a couple days of the event would be fantastic.
Please, please, please?!
Thanks!
Hi there,
This event sounds great! I had also registered twice but haven’t received any confirmation and am wondering if either I haven’t been registered at all or if my credit card has been charged twice but it’s not reflected on this website but will be once I check my online statement? Please help, thanks!
Lori
God, what an amazing event, I wish I could be there. Any chance of it coming to London? I would love to help to organise it.
Wow this is great. I wish I could have come along, but great to have the live streaming instead
where is the video of this please ?
thanxx