The Boutique Hunter
Doing research can be fun…
But it can take hours, days, weeks, months to get a good selection of resources compiled to make finding new content easier. As a fashion blogger, knowing where to find the good shops can be very difficult in the sea of online shopping. While some of us are happy with some of the more mainstream sites, others are on a quest to find the little boutiques featuring lesser known and more unique designers. Ara Anjargolian has created a resource to make our lives a whole lot easier. Since January 2005, Jargol, an online shopping guide featuring independent boutiques, some user submitted, some added by Ara himself, and all of them have something interesting about them. You can search by city, by boutique type and you can even subscribe to the Jargol blog to get the latest on sale announcements and new inventory (like the above photo: Marjan Pejoski @ Doshaburi, Barcelona). And if you are going to visit a new city… it’s best to visit this site before you go, as it has a comprehensive shopping guide for cities, mostly in the US, but also around the world.
Here Ara talks to us about why he started this valuable resource, and how the internet has affected independent fashion…







